Saturday
Oct012011
The Hotchkiss School
Project: Viewbook and Travel Piece
Partner: Matt Ralph, Plainspoke
In creating a new viewbook for The Hotchkiss School, we had two primary charges:
- to build on seven key Hotchkiss attributes that the School’s community has deemed the most compelling and essential to communicating the value of Hotchkiss.
- to create a viewbook that was exciting and lively for students
The result is Hotchkiss’s “Take a Bold Step” viewbook with +1 pullout pages designed by Matt Ralph of Plainspoke. The book’s content re-interprets the seven pillars of the school’s strategic plan into the following chapters and call to action:
- Be Inspired by a Spectacular Place.
- Learn to Be a Resilient, Flexible Thinker.
- Become a Citizen of the World in Real and Thrilling Ways.
- Be a Smart, Brave Doer.
- Engage in Rigorous, Relevant, Restless Academics.
- Build Bonds of Friendships and Community.
- Prep for the Planet.
- Don’t Leave Your Parents Behind. We Won’t Either.
Take a Bold Step to Becoming You.
Prospective students also were invited to “Look for the +1 throughout these pages for some extraordinary Hotchkiss above-and-beyond pluses.” The viewbook received a CASE national silver award.