About Andrea Jarrell

Andrea Jarrell has led brand, campaign, and recruitment message strategy for over 40 institutions including Bowdoin College, Bucknell University, Carnegie Mellon University, Columbia University, Dickinson College, New York University (NYU), University of Pennsylvania, Phillips Exeter Academy, Swarthmore College, Stanford University, University of Delaware, Wesleyan University, Williams College and Yale University among other clients. She has been the primary message strategist for a dozen capital campaigns.

Her work marries marketing communications strategy with creative storytelling and has received numerous honors from the Council for Advancement and Support of Education (CASE) and Admissions Marketing Report, as well as being recognized by The Association of Boarding Schools (TABS). Her essays have appeared in The New York Times, The Washington Post and The Christian Science Monitor. She regularly contributes articles on institutional image, integrated advancement programs, management, ethics, alumni/ae relations, and student recruitment to CASE CURRENTS Magazine. In addition, she is a chapter author for the book Classic CURRENTS: Campaigns (CASE, 2002), and a chapter on marketing strategy and brand storytelling for a forthcoming book published by NAIS (National Association of Independent Schools).

Jarrell is the former director of public relations and communication for Scripps College of The Claremont Colleges, and, later, its director of development. She has worked in magazine and book publishing in New York City, public affairs in Los Angeles, and nonprofit media and government relations in Austin, Texas. Jarrell holds a B.A. in British and American Literature from Scripps College and an M.F.A. in Writing and Literature from Bennington College. She is a graduate of the New York University Publishing Program and a recipient of a Martin Dibner Writing Fellowship. She is a Los Angeles native who now lives in the Washington, D.C. metropolitan area.