Columbia University

Project: Undergraduate admissions publications including overall viewbook, engineering viewbook, science viewbook, search piece, travel piece, junior viewbook for Columbia College, junior viewbook for Columbia Engineering, yield piece.

Partner: Luke Hayman, Pentagram Design

Using stunning photography, textured covers and dynamic infographics among other special touches, this extensive suite of materials tells the story of “Columbia Blue.” The series starts with a central concept: Columbia offers undergraduates an exponential education – “Every aspect of the Columbia experience opens doors to an ever-deeper set of opportunities. Each of these beginnings is the tip of the iceberg, the first domino, the catalyst in an education with unending exponential power that builds throughout a Columbian’s life. It’s Columbia to the power of infinity.”  Each of the books in the series invite prospective students to dive into this Columbia Blue.